Knowledge Hub

Insights & Resources

Expert knowledge from the native advertising trenches.

Taboola vs Outbrain: Complete Comparison Guide 2025

Choosing between Taboola and Outbrain? Our comprehensive 2025 comparison covers pricing, reach, targeting, and performance to help you pick the right platform.

12 minRead More

Latest Articles

Fresh insights and strategies from our team.

Open WebTOP

How Digital Brothers Reached High-Intent Audiences Beyond Search for DTC Health and Wellness Brands

Real purchase intent is expensive and locked inside search auctions. Here's how we captured that same intent across the open web for DTC health brands, at lower CPMs.

8 min

Retargeting

How the Digital Brothers Cut Wasted Retargeting Spend for a DTC Hearing-Health Brand

Retargeting everyone wastes budget. Here's how we cut wasted retargeting spend for a DTC hearing-health brand by scoring engagement and matching creative to warm intent.

8 min

Platform

What Is MGID? How the Native Ad Network Works (2026 Guide)

What MGID is, how its CPC auction works, what it really costs and the step-by-step playbook we use to launch profitable MGID campaigns.

7 min

Platform

What Is Outbrain? How It Works After the Teads Merger (2026)

What Outbrain is after the Teads merger, how its CPC auction and sections work, how much budget you need and the playbook we use to run profitable campaigns.

6 min

Platform

What Is Taboola? How Taboola Ads and Realize Work (2026 Guide)

What Taboola and Realize are, what Taboola really costs, which bid strategy to use and the playbook we use to scale campaigns.

7 min

Strategy

Native Advertising: Examples and Best Practices for an Effective Strategy

Native advertising is an effective advertising strategy. Discover success examples and best practices for implementing it.

7 min

Guide

How Much Do Native Ads Cost in 2025? Complete Pricing Guide

How much does it cost to advertise on Taboola, Outbrain or MGID? We analyze real costs, minimum budgets and how to optimize ad spend.

10 min

Comparison

Native Ads vs Facebook Ads vs Google Ads: Which Is Best for Your Business?

Which advertising channel is best for your business? We analyze pros, cons and use cases of Native, Facebook and Google Ads.

12 min

Guide

Best Native Advertising Platforms in 2026: Taboola, Outbrain, MGID and More

Taboola, Outbrain, MGID, Revcontent, Teads and AdsKeeper compared: what each one is best for, what it costs and how we test across platforms.

8 min

Guide

Native Advertising for E-commerce: The Complete 2025 Guide

How to use native ads to scale your e-commerce. Strategies, funnels, creatives and scaling tactics from those managing millions in ads.

14 min

Guide

Native Ads Creatives: How to Create Ads That Actually Convert

Creatives are the #1 success factor in native ads. Here's how to create headlines and images that capture attention and convert.

13 min

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