A boutique agency founded on the belief that native advertising deserves dedicated expertise and personal attention.
Digital Brothers was founded in 2020 by Claudio and Roberto Dell'Ariccia — two brothers from Rome, Italy, with a shared passion for performance marketing. The name says it all: we're literally brothers in business.
Before specializing in Native Ads, we built our expertise across the full digital marketing spectrum: Google Ads, Bing, Facebook, TikTok, and SEO. This background gives us a holistic view of the performance landscape that pure native specialists often lack.
Today, we've managed over $5M+ in native ad spend across Taboola, Outbrain, Mgid and Teads. We're Top Rated Plus on Upwork with 100% Job Success, and our Official Partnerships with Taboola, Outbrain, Mgid and Teads give us priority access to platform features and dedicated support.
Founded 2020 • Rome, Italy
Hear directly from our founders about how we help brands succeed with native advertising
"Brothers in business, partners in success."
Co-Founder & Strategy Lead
Economics graduate with 10+ years in digital marketing. Before Digital Brothers, Claudio was Digital & CRM Manager for Renault, Dacia, and Nissan dealership networks. Top Rated Plus on Upwork with 100% Job Success. Leads client strategy and platform partnerships.
Co-Founder & Operations Lead
Performance marketing expert with deep expertise in tracking, attribution, and campaign optimization. Roberto oversees day-to-day operations and creative development, ensuring every campaign delivers measurable results.
The principles that guide everything we do.
Every decision we make is aimed at delivering measurable outcomes for your business.
We treat your campaigns like our own. Your success is our success.
We stay ahead of platform changes and industry trends to give you a competitive edge.
Clear communication, honest reporting, and no hidden agendas. Ever.
Three principles that guide every partnership.
No junior account managers learning on your budget. Every client works directly with experienced specialists who've managed millions in ad spend.
No black boxes. You see exactly where your budget goes, what we're testing, and why we make decisions. Full access to all data.
We measure success by your business outcomes, not vanity metrics. If it doesn't move the needle, we don't do it.
Verified expertise backed by industry-leading certifications.
We prefer to be upfront about fit. We're probably not the right partner if you're looking for:
We're a premium boutique agency. If budget is your primary decision factor, we're not the right fit.
Native advertising requires ongoing optimization. We build long-term partnerships, not one-off campaigns.
We're a done-for-you agency. If you want training to run campaigns yourself, we're not the right choice.
Taboola published three deep-dives on how we work: interviews and case studies from real campaigns.
Interview · Realize · Taboola — Sep 2026
How we scale health and nutraceutical brands on the open web: first-party and contextual data, AI-driven prospecting and authentic creative instead of over-retargeting.
Read the article →Case study · Realize · Taboola — Sep 2026
Motion ads as a scaling lever, once the angle is proven in static. Result vs static: +23% CVR in heart health, +30% CVR in kidney health.
Case study · Realize · Taboola — Sep 2026
How we reach health-motivated over-50 audiences without third-party cookies: publisher-declared data, interest segments and contextual targeting on health content.
Read the article →Blog Digital Brothers · Case study — Sep 2026
Search-level intent captured on the open web at lower CPMs, with authority-led hooks and age/symptom qualification in health verticals.
Blog Digital Brothers · Case study — Sep 2026
Retargeting only truly warm visitors, segmented by engagement depth, with creative and offers matched to each funnel stage.
We're not just service providers — we're partners invested in your success. Senior-led. Limited partners. Real attention.