Native Ads Agency Pricing:
How Our Fees Work
We don't publish a price list, because the right fee depends on your ad spend, how many platforms you run and how much creative work your funnel needs. What we can show you is exactly how we charge: a one-time setup fee per platform, then one of two monthly models. No hidden costs, no cut of your media spend, and the ad account always stays yours. We agree the numbers together on a free call.
1. Setup fee: the work before the first campaign goes live
A one-time fee, paid upfront, for each native platform we launch (Taboola, Outbrain, MGID and others). It covers everything that has to happen before the first campaign is live:
In most cases campaigns go live within about two weeks. Part of the timing depends on the platform's own account and ad review.
Account opening as an official partner. We open your account under our Taboola, Outbrain or MGID partnership and introduce you to a dedicated platform account manager.
Compliance review. We check your offer, landing pages and claims against platform policies before anything is submitted, so you don't burn weeks on rejections.
Tracking setup. Pixel or server-to-server conversions, purchase and intermediate events (add to cart, checkout, click on the advertorial button), and a check that the numbers match your shop.
Account and campaign structure. Separate campaigns by device and placement, bid strategy, budgets and blocking rules.
Competitor research. We use spy tools to see which angles, ads and landing pages have been running longest in your niche.
Advertorial and ads for launch. The pre-sell page (advertorial or listicle) and the first set of ads: images and headlines written for native.
Launch and approvals. We submit everything for review, follow up with the platform until it's approved and launch the first campaign.
2. Monthly management: two models
Management starts once the first campaign is live. You choose the model that fits your stage.
Monthly retainer + percentage of ad spend
A fixed monthly fee plus a percentage of the ad spend you run through the platforms.
- Best for: brands that already spend steadily on native, or plan to run more than one platform.
- Why it works: the retainer covers our time and attention in every month, including testing phases, seasonality or stock issues when spend is lower. The percentage keeps us focused on growing spend profitably.
- Adding platforms: when we expand to Outbrain, MGID or others, the structure stays the same.
Fee agreed on a call
Get your proposalPercentage of ad spend only
No fixed monthly fee, just a percentage of ad spend, set higher than in Model A.
- Best for: brands starting on native that want their cost to grow only when spend grows.
- Why it works: you pay in proportion to what you spend, and our fee rises only when your campaigns scale.
Fee agreed on a call
Get your proposalBoth models include
- Daily campaign management and optimization: bids, budgets, sites and sections, devices, browsers.
- Continuous creative production: new ads, headlines and images, tested every week.
- New advertorials, listicles and landing page variants when we need new angles.
- Ongoing competitor research with spy tools.
- A shared Slack channel with both of us, with same-day answers.
- Regular calls with you and your platform account manager.
There is no fixed number of ads or landing pages per month. If testing ten advertorial angles is the fastest way to scale, we build ten.
Prefer to run campaigns yourself? Advisory plan
If your team wants to manage Taboola day to day, we can still open and set up the account as a partner. After launch, an optional advisory plan gives you a Slack channel with us for advice on bids, budgets, publishers, creatives and scaling, and our involvement with your Taboola account manager for faster answers on approvals and compliance. You can move to full management at any time. See running Taboola yourself with an official partner.
What you pay the platforms
Your media spend goes straight to Taboola, Outbrain or MGID, by card or, after a credit review, on a credit line. We never resell traffic or add a margin on top of your media. The account is opened in your company's name: you have full dashboard access and you keep the account, its data and the platform account manager if we stop working together.
To estimate the media budget your test needs, use our native ads budget calculator.
Management agency vs agency account rental
If you search for Taboola agency pricing, most results are services that rent you an "agency account" for a top-up fee. That's a different product:
| Agency account rental | Digital Brothers | |
|---|---|---|
| Who owns the account | The rental provider | You |
| Who runs the campaigns | You | We do, or you with our advice |
| Creatives and advertorials | Not included | Included in management |
| Compliance | Up to you | Offer and landing pages reviewed before launch, no cloaking |
| Platform account manager | Usually not part of the service | Dedicated, through our partnership |
How we agree on your fee
Send us your website and offer.
Tell us your markets, current channels and the native budget you have in mind.
We review fit and compliance.
If native isn't right for your product, we tell you.
Free strategy call.
We look at your funnel together and propose the setup and the model that fit.
Written proposal.
Setup fee, monthly model and what's included, in writing before you commit.
Frequently asked questions
How much does a native ads agency cost?+
Most native ads agencies charge a setup fee and then a monthly fee based on ad spend, sometimes with a fixed retainer. We work the same way: a one-time setup fee per platform, then either a retainer plus a percentage of spend or a percentage of spend only. The exact numbers depend on your spend and scope, and we agree them on a call.
Do you take a cut of our media budget?+
No. You pay the platforms directly for your traffic. Our fees are invoiced separately, so you always see exactly what goes to media and what goes to management.
Who owns the ad account?+
You do. The account is opened in your company's name, you have full access and you keep it if we stop working together.
Is creative production included?+
Yes. Ads, headlines, images, advertorials and landing page variants are included in management, with no fixed monthly limit.
Is there a minimum contract?+
No long lock-in. Management runs month to month and can be cancelled with 30 days' notice.
Do you charge a setup fee for every platform?+
Yes, because each platform needs its own account, tracking, compliance review and launch. When you're ready to add a second platform, we discuss it together.
Is the platform account manager included?+
Yes, at no extra cost. As an official partner we introduce you to a dedicated account manager and stay involved alongside you.
How fast can we go live?+
Usually within about two weeks from the start of setup. Account and ad approvals are handled by the platform, so part of the timing depends on their review; a credit line request can take longer.
Get a proposal for your brand
We are an official Taboola, Outbrain and MGID partner and work with DTC and lead generation brands worldwide.