Native Ads Lead Generation
That Hits Your Target CPL
We build lead gen funnels for native traffic: a pre-lander or quiz, a short form and tracking on every step. We agree a target CPL with you before launch and optimize for leads your buyers actually accept.
Verticals We Run
US home services
Roofing, bathroom remodeling, home warranty, solar and gutters.
Insurance and finance
Personal loans, salary-backed loans and insurance quotes.
Health and wellness
Lead gen for health and wellness offers, with claims checked before launch.
B2C quizzes and surveys
Quiz and survey funnels that qualify the user before the form.
How We Build a Lead Gen Funnel on Native
Pre-lander, advertorial or quiz
Native readers are not searching for you. A pre-lander, an advertorial or a quiz explains the offer and qualifies them first.
Short form with a micro-commitment
The first step is one easy question. Contact details come at the end, when the user has already started.
Track form start and lead
We track both events. Form start gives the platform a signal early, before leads come in.
Block sections and widgets
We block sections and widgets with a form-start rate under 5%, and those that reach 1.5x the target CPL with no leads.
Lead-quality feedback loop
We get regular feedback from the buyer or the call center and cut the placements that bring leads they can't use.
Which Platform for Which Job
Taboola
For scale in the US and the UK.
Outbrain
For Italy and Europe, and for brand-safe allowlists.
MGID
For cheaper testing and for affiliate offers.
Lead Gen Results
Lead generation case studies from our MGID campaigns.
Weight Loss
- Investment
- €10,000
- Conversions
- 1,500
- CPA
- €6.67
Lead generation campaign for a weight loss supplement in the Italian market.
Skincare
- Investment
- €20,000
- Leads
- 1,900
- CPA
- €10.52
E-commerce lead generation for a premium skincare brand targeting women 35+.
Compliance
We collect leads with clear consent: TCPA-compliant consent language for US campaigns and GDPR-compliant consent in Europe. We don't run misleading claims, fake urgency or ads that promise what the offer doesn't deliver.
Native Ads Lead Generation FAQ
What CPL can I expect?+
It depends on the vertical and the country. We agree a target CPL with you before launch, based on what a lead is worth to your business.
Which platform is best for lead gen?+
Taboola for scale in the US and the UK, Outbrain for Italy and Europe and brand-safe allowlists, MGID for cheaper testing and affiliate offers. We often test more than one with the same funnel.
Do you work on CPL or with a fee?+
We discuss the model on the call, once we know the vertical, the volumes and how leads are sold or used.
Can you work with my call center?+
Yes. We set up a regular feedback loop with your call center or buyer so we can optimize on accepted leads, not just raw leads.
How do you protect lead quality?+
Pre-landers that qualify, short forms with a micro-commitment, section blocking on form-start rate and CPL, and feedback from the buyer or call center on which leads convert.
What budget do I need?+
Our minimum media spend is €100 a day for campaigns in Italy and €200 a day for Germany, the UK, the US and other tier-1 markets.
Budget calculatorReady to Generate Leads on Native?
Book a free strategy call. Tell us your vertical, country and target CPL.