Hire a Taboola Media Buyer
Who Runs Your Account Every Day
You work with senior media buyers, not account managers. Claudio Dell'Ariccia buys the media and Roberto Dell'Ariccia owns the strategy. We're an official Taboola partner, and we also run Outbrain and MGID.
What a Taboola Media Buyer Actually Does
Tracking and conversions
Taboola pixel or server-side events, the right conversion for bidding, and soft events like add to cart or form start so the algorithm has data to learn from.
Campaign structure and bidding
Campaigns built in Realize with conversion bidding, split by device and country. Each campaign gets a daily budget of at least 10x the target CPA.
Creative testing
10+ ads per campaign. We test thumbnails and headlines separately, keep the winners and replace the rest every week.
Site and publisher blocking
We read results publisher by publisher and block the sites that spend without converting, so budget moves to the ones that do.
Advertorial and listicle landing pages
Native traffic is cold. We write and build advertorials and listicles that warm the reader up before your product page.
Scaling rules
We raise budgets by 15–20% every two days on campaigns that hit target, so the algorithm doesn't reset and CPA stays stable.
Freelancer vs In-House vs Agency
Each option works for someone. Here is how they compare on the points that matter when you run Taboola.
| Freelancer | In-house hire | Digital Brothers | |
|---|---|---|---|
| Cost | Usually the lowest monthly fee | Salary plus benefits, tools and training | Monthly fee, no hiring costs |
| Coverage | One person, limited by their hours and holidays | Full-time, but one person or a small team | Two senior media buyers on your account |
| Partner access and support | Rarely has a direct line to Taboola | Depends on your spend with Taboola | Official Taboola partner, plus Outbrain and MGID |
| Creative production | Often not included | Needs a designer and a copywriter | Ads, advertorials and landing pages included |
| Risk if the person leaves | High: knowledge leaves with them | Medium: you need to rehire and retrain | Low: the account and the playbook stay |
If you spend very little or want to learn the platform yourself, a good freelancer can be the right choice. We'll tell you on the call if that's your case.
Who We Work With
Good fit
- DTC brands selling their own products
- E-commerce stores with working tracking and a clear margin
- Lead gen businesses with a defined target CPL
Not a fit
- Cloaking or landing pages that differ from what was approved
- Misleading health claims
- Offers that only work by breaking Taboola's policies
What Clients Say
"Claudio and Roberto (The Digital Brothers) have been fantastic partners for our Taboola campaigns. They are transparent, professional, and truly committed to hitting performance goals. We've launched multiple campaigns together with strong ROAS, and I've been consistently impressed by their deep knowledge of Taboola and their data-driven approach. They're always thinking a step ahead, looking for ways to optimize and unlock incremental growth. I highly recommend working with them, and hope to continue our partnership for a long while!"
"Claudio was responsive, professional, and a pleasure to work with, he made the whole process smooth and was always quick to reply. His knowledge of Taboola is solid, and he offered great service, highly recommended if you're looking for a reliable ad manager on Taboola."
"I'm working with Claudio and Roberto on taboola ads for my ecom stores, and they are doing a great job. Super easy to communicate with and quick to get things done. They really know what they are doing. Highly recommended!"
Taboola Media Buyer FAQ
How much does a Taboola media buyer cost?+
It depends on your spend, the number of markets and whether you need creatives and landing pages. We agree the fee on the call, after we understand your setup.
What budget do I need?+
Our minimum media spend is €100 a day for campaigns in Italy and €200 a day for Germany, the UK, the US and other tier-1 markets. Each campaign also needs a daily budget of at least 10x the target CPA.
Budget calculatorHow fast will I see results?+
The first two to three weeks are for testing creatives and publishers. You'll see clear signals in that window, and we decide what to scale from there.
Do you also do creatives and landing pages?+
Yes. We write headlines, produce thumbnails and build advertorials and listicles that pass Taboola's review.
Can you take over an existing account?+
Yes. We start with an audit of tracking, structure and publishers, then keep what works and rebuild what doesn't.
Do you work with affiliates?+
Yes, if the offer and the landing page are compliant. We review them before we start.
Need a Taboola Media Buyer?
Book a free strategy call and tell us about your account. We'll tell you honestly if we're the right fit.