Official Outbrain PartnerOfficial Outbrain
Partner Agency
We run Outbrain campaigns end to end, from tracking and allowlists to creatives, section optimization and scaling. Outbrain is one of our main channels in Italy and across Europe.
Why Outbrain
Premium publishers
Your ads run as recommended content on premium news sites, next to the articles people trust.
Allowlists and brand safety
Run on curated lists of approved sections by country instead of the open network.
Strong in Italy and Europe
One of the best native channels for European audiences, and one of our main channels in Italy.
Conversion bidding
Conversion Bid Strategy optimizes towards your conversions once tracking is in place.
Clip video campaigns
Short video ads to test alongside your top-converting images.
Part of the Teads group
Since 2025 Outbrain is part of Teads, with more premium inventory behind the same self-serve platform.
How We Run Outbrain Campaigns
Tracking first
Outbrain pixel or conversions imported from your tracker, plus soft events like form progress and initiate checkout.
Split devices, start on allowlists
Separate mobile and desktop campaigns, starting on a country allowlist when quality matters.
10+ ads per campaign
Written to Outbrain's rules: for example "TODAY ONLY" is not accepted in headlines, "TODAY" is.
The 1.5x CPA section rule
We block a section after it spends 1.5x the CPA goal with zero conversions, and move blocklists to account level near the ~1,500 sections limit.
New landing, new campaign
We never change the landing URL on an approved campaign: a new page means a new campaign.
Controlled scaling
Up to +30% when profitable, or the mobile campaign duplicated on a different allowlist to reach new sections.
Budget: a daily budget of at least 7x your CPA goal per campaign, with our minimum media spend at €100 a day in Italy and €200 a day in tier-1 markets.
What Clients and Partners Say
"Claudio is extremely professional and reliable. Very attentive to the details, working with Outbrain since many years, he has a lot of experience in managing campaigns. I highly recommend to work with him."
"Claudio and his team are fantastic! Super reliable, great communication, deep expertise in Outbrain & Taboola. Delivered results fast and made managing campaigns a breeze. Highly recommend for native ads!"
"Highly recommend super professionals"
Lead generation for a Canada–USA border pass service: 3,524 leads at a €16.77 CPA.
Read the case study →Outbrain Agency FAQ
Is Digital Brothers an official Outbrain partner?+
Yes. We're an official Outbrain partner and run Outbrain campaigns every week for e-commerce, DTC and lead generation brands.
Does Outbrain still exist after the Teads merger?+
Yes. The company is now called Teads, but the Outbrain self-serve platform for performance advertisers still runs.
What is OutbrainHow much budget do I need on Outbrain?+
We recommend a daily budget of at least 7x your CPA goal per campaign. Our minimum media spend is €100 a day in Italy and €200 a day in Germany, the UK, the US and other tier-1 markets.
What are sections and allowlists?+
A section is a publisher site, or part of one, where your ads appear: it's the level you analyze and block. An allowlist is a curated list of approved sections you can run a campaign on instead of the open network.
Outbrain or Taboola?+
Taboola has more reach, especially in the US. Outbrain is often stronger on premium European publishers. We usually test both with the same funnel and let CPA decide.
Taboola vs OutbrainDo you create the ads and landing pages?+
Yes. We write headlines and advertorials, produce images and Clip videos, and build landing pages that pass Outbrain's review.
Ready to Scale on Outbrain?
Book a free strategy call and we'll tell you how Outbrain fits your funnel.