With over $100 billion spent on native advertising every year, choosing the right platform can make the difference between success and failure. As certified partners of the major platforms, we've tested and managed campaigns on all of them. Here's our definitive guide to the best native advertising platforms in 2025.
What to Look for in a Native Platform
Before analyzing individual platforms, here are the key criteria: Reach (impressions and publisher quality), Targeting (available options), Minimum budget, Traffic quality, Support, and Reporting.
1. Taboola
The native advertising giant with massive reach. Taboola is the largest platform in the world with over 500 million daily users on publishers like NBC, Business Insider, and Bloomberg.
Pros: Enormous reach, premium publishers, great for e-commerce and lead gen, advanced targeting. Cons: Higher CPC compared to MGID, requires medium-high budget. Ideal for advertisers with $3,000+/month budget. Minimum deposit $500, average CPC $0.15-0.60.
2. Outbrain
Premium quality and excellent brand safety. Second largest player with focus on publisher quality and brand safety. Placements on CNN, The Guardian, Le Monde.
Pros: Very high quality publishers, excellent brand safety, advanced contextual targeting. Cons: Higher CPC, lower reach than Taboola. Ideal for B2B and content marketing. Minimum deposit $1,000, average CPC $0.25-0.80.
3. MGID
The most accessible option to start. Global platform focused on international markets and accessible CPCs.
Pros: Very low CPCs, low barrier to entry, good reach in Europe and LATAM. Cons: Variable publisher quality. Ideal for initial testing and limited budgets. Minimum deposit $100, average CPC $0.05-0.25.
4. Revcontent
High quality with USA focus. Premium alternative with focus on the USA market and high quality traffic.
5. Yahoo Native (Gemini)
Access to the Yahoo/AOL ecosystem. Offers exclusive access to Yahoo audience and integration with Yahoo Mail.
6. Nativo
Native advertising for enterprise brands. Premium in-feed formats for enterprise brands with high control over placements.
7. AdNow
Budget option for emerging markets. Very low CPCs, ideal for low-cost testing.
Which Platform to Choose?
To start (budget less than $2,000/month): MGID. To scale ($3,000-10,000/month): Taboola + Outbrain. For Premium/B2B: Outbrain. For USA market: Taboola + Revcontent.
Conclusion
There's no "best" platform overall. The winning strategy often involves using multiple platforms together.
Want to understand which platform is right for you? As certified partners of Taboola, Outbrain and MGID, we can help. Contact us for a free consultation.