UK Hearing Device E-commerce
Complete turnaround of an unstable Taboola account for a UK hearing tech device — from broken tracking to 267% ROAS.
The Results
The Challenge
A UK-based e-commerce company selling a discreet hearing tech device DTC was running Taboola campaigns with poor visibility. The account had 4 critical issues that prevented any meaningful scaling or optimization.
Broken Tracking
Shopify event setup was non-functional. Add to Cart, Checkout, and Purchase events weren't being tracked correctly. ROAS was unmeasurable, making optimization impossible.
Non-Scalable Campaign Structure
Mixed traffic sources (e.g., Yahoo/email) in the same ad groups. Budget was absorbed by low-performing placements. CPA was €131 with no control levers.
Continuous Policy Rejections
Advertorials and creatives were frequently rejected. Downtime prevented expansion to desktop/tablet. Health-related claims were hard to approve.
Slow Creative Iteration
Long turnaround times for new creatives. Inability to iterate quickly meant missing scaling windows.
Our Approach
- Complete tracking audit and fix: aligned Shopify events (Add to Cart, Checkout, Purchase + Purchase Value) with Taboola, verified UK cookie banner GDPR compliance, and worked directly with Taboola support on technical tickets
- Campaign restructuring for control and scalability: split by device (Mobile/Tablet/Desktop), dedicated campaigns for variable supply (Yahoo-only), placement control for low-ROAS sites, and 'Test & Kill Fast' methodology
- Creative and approval management (policy-driven): unlocked advertorials through compliance and certifications, optimized claims for UK health-tech market, used 'safer' formats to avoid rejections, increased creative production velocity
- Data-driven scaling with device mix insights: discovered Tablet performed exceptionally well (low CPA + good volumes), created device-specific campaigns, optimized placements for UK market
Before vs After Comparison
Before (Nov 1-23)
After (Nov 24 - Jan 4)
Key Takeaways
Tracking first: Without clean attribution, scaling is impossible — we couldn't know what was working
Device and supply segmentation: Granular control = stable performance
Creative agility and policy management: Less downtime = more time in delivery
Fast decision making: Quick tests, quick kills on underperformers
"Digital Brothers fixed the tracking that was preventing us from understanding what worked, then restructured campaigns so we could finally scale profitably."
Marketing Manager
UK Hearing Tech Brand
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