Health & Wellness DTC
Joint Pain Relief Wearable
Turning Taboola into a 2.74x ROAS acquisition channel for a US DTC brand selling joint pain relief wearables.
The Results
2.74x
Blended ROAS
$644K+
Revenue Generated
8,876
Purchases
30x
CPA Reduction
01
The Challenge
A US-based DTC e-commerce company selling joint pain relief wearables had previously tested Taboola with poor results: high CPAs, fragmented campaigns, and no clear path to scale. Their campaign structure lacked device and OS segmentation, creatives were generic, and the brand was ready to shut down native ads entirely.
02
Our Approach
- Complete account rebuild with clear segmentation by device (mobile/desktop), OS (Android/iOS), and pain type (knee/hand/foot)
- Shifted to Max Conversions bidding strategy for better optimization
- Systematic creative testing with thumbnails, headlines, and landers tailored to 55+ demographics
- Aggressive budget reallocation toward top-performing combinations
- Increased bidding on high-quality placements (Yahoo Mail, AOL, major news portals) while excluding low-ROAS sites
03
Campaign Performance
31 campaigns segmented by pain type (knee, foot, hand), device and OS with ROAS up to 373%
Top-performing creatives targeting 55+ demographics, achieving up to 2,071% ROAS on best ads
"Digital Brothers completely rebuilt our Taboola account and transformed it from a money pit into our best-performing acquisition channel. The 30x CPA reduction speaks for itself."
Marketing Director
Joint Pain Relief Brand
Results That Speak
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